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« previous: haunted housing   |  next: the corcoran report: third quarter/2006 »

Friday, November 3, 2006

why a broker blog?

headroomThe best clients that I have, are also the best informed. In some ways, real estate brokerage is a very simple business; we help people find and sell homes. Yet, that facilitation needs to be masterfully executed with real skills, knowledge and due diligence. This space is built on the premise that the more you know, the more you'll understand what's special about the real estate services that I offer. Success for my clients in real estate is not driven just by the data or the knowledge itself, but rather in how I use it. It's a dialog within a marketplace which can be global, but also drills down to a one on one chat when it produces results. Talk drives the marketplace.

Real estate is a topic of conversation that’s overheard in elevators, at lunch, cocktail parties, in the pediatrician’s waiting room, and from that agent on the cell phone who almost walked right into you somewhere on Park Avenue. It wasn’t me! However, as a broker associated with The Corcoran Group, I do live in that conversation daily. It’s a subject that everyone is always passionate about it. The ability to speak directly here on topics that range from market trends to home design is exciting. is a fully functioning weblog. You now have the ability to comment on postings and become part of the conversation here. Other new features include content feeds, photos and listings. I hope that you’ll choose to add to the dialog, post comments, subscribe to the feeds (it’s free) and come back often. You can also find out more about my brokerage services and property listings here. Architects, decorators, attorneys, mortgage brokers, designers, home improvement suppliers and other real estate and shelter industry professionals, can use some of our content like the syndicated Q&A feature blog and headline feeds on their own sites. If markets are conversations, as Doc Searls and David Weinberger make a passionate case for in The Cluetrain Manifesto, then this one about real estate can be powerful.

"On the Internet, markets are getting more connected and more powerfully vocal every day. These markets want to talk, just as they did for the thousands of years that passed before market became a verb with us as its object."

I think that we've been able to push the design and programming of right to the bleeding edge, using the latest content management software. The ubiquitous availability of these new publishing tools on commerce and information, redefines the influence of “having connections”, from one that's restrictive because of financial reasons or social contact, into that of an interactive, globally-networked, marketplace. Hearing the voices of people there is clearly important. On my real estate site its kind of like an open house 24/7!

read the first blog entry

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