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Wednesday, June 20, 2007

A green tale of urban renewal

green citySo what's a site about luxury real estate doing presenting a talk from Majora Carter who is speaking about the empowerment of her neighborhood in the South Bronx? Sustainable development is part of the future for all of us, and few speak about it as passionately as she. Decide for yourself by listening to this talk from the 2006 TED conference, and hear part of the heartbeat of New York City.

"sustainable, community friendly development,
can still make a fortune"
MAJORA CARTER

Majora Carter is a visionary voice in city planning who views urban renewal through an environmental lens. The South Bronx native draws a direct connection between ecological, economic and social degradation. Hence her motto: "Green the ghetto!"

With her inspired ideas and fierce persistence, Carter managed to bring the South Bronx its first open-waterfront park in 60 years, Hunts Point Riverside Park. Then she scored $1.25 million in federal funds for a greenway along the South Bronx waterfront, bringing the neighborhood open space, pedestrian and bike paths, and space for mixed-use economic development.

Her success is no surprise to anyone who’s seen her speak; Carter's confidence, energy and intensely emotional delivery make her talks themselves a force of nature. (The release of her TEDTalk in 2006 prompted Guy Kawasaki to wonder on his blog whether she wasn't "every bit as good as [Apple CEO] Steve Jobs," a legendary presenter.)

Carter, who was awarded a 2005 MacArthur "genius" grant, now serves as executive director of Sustainable South Bronx, where she pushes both for eco-friendly practices (such as green and cool roofs) and, equally important, job training and green-related economic development for her vibrant neighborhood on the rise.

more about Majora Carter »