Saturday, January 24, 2009
Real estate bloging goes mainstream
"...blogs devoted to the industry still have plenty to say.
These days their tone is often more serious than snarky"
I was delighted to pick up the New York Times this morning to find that they had finally run a cover story on blogging in the weekly real estate section. Samantha Storey's And the Blog Goes On serves as a primer on the local scene and profiles Curbed, Matrix, Brownstoner, True Gotham, UrbanDigs and PropertyGrunt. No doubt feeling the pinch in readership and advertising dollars themselves, the NY Times was quick to point out that, "For some blogs, the real estate slowdown has led to a leveling off in readership.", and noted that that brokerages had started shifting advertising resources to local blogs as a way of controlling costs and getting targeted Web based exposure. Curbed's founder Lockhart Steele is quoted in the story saying that “Traffic on Curbed has been flat”, while Noah Rosenblatt over at UrbanDigs posted his impressive growth in traffic numbers today. It's good to see the most authoritative big media outlet recognizing a NYC blogging community that has been serving an interested and engaged readership focused on the New York market in ways that are unique, timely, informative, opinionated and personal. Congrats on the ink guys!