August 4, 2008
video: Reed Kroloff; architecture, modern and romantic
Critic and scholar Reed Kroloff seeks a new lens for judging new architecture: is it modern, or is it romantic? In this TED talk from 2003, which has just been released, he delivers a blistering critique of the Ground Zero planning process. It serves as a springboard into a discussion of architectural approaches which he then filters as being "technocratic" or "romantic". The first being an approach in which design systems and technology are at the heart of the process and aesthetic. While the latter attempts to evoke our senses, culture and memory in the creation of immersive environments.
He uses examples from the works of two New York based architectural firms.SHoP representing the technocratic approach, citing projects such as the Rector Street Bridge in lower Manhattan and the Dunescape installation at MoMA's PS1 a few summers ago (they are also working on, or have completed, several downtown NYC condominium projects including 290 Mullberry, M127, and The Porter House). Representing the romantics is the Rockwell Group. David Rockwell has designed the green residential interiors at Riverhouse in Battery Park City, and is best known for his interiors of Tribeca's Nobu and Nobu Next Door restaurants; as well as his conversion of the W Hotel Union Square. He's also designed sets for several Broadway musicals including Hairspray, Dirty Rotten Scoundrels and Legally Blonde.
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