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| for sale by owner | the sales process | going it alone |

don't need a broker: checklist

check ‘yes’ for each statement that you agree with.
 
 
 
 
 
 
 

 
Yes My apartment is listed for co-brokerage with over 150 real estate firms and 4200 agents in Manhattan.
Yes My apartment is listed on the most visited Web site in NYC real estate; serving over one million customers each month.
Yes My apartment is listed with several hundred real estate firms throughout the United States, Europe and Asia as part of a national executive relocation network.
Yes I will conduct a targeted, direct mail campaign to area buildings, personal and corporate contacts.
Yes I have a professionally designed fact sheet on my apartment that informs and enhances people’s perceptions about it.
Yes I have a list of top agents and I deliver a copy of my fact sheet to every one of them via E-mail, fax and full-color sheets.
Yes Each week I identify brokers who are advertising comparable properties, contact them, and make them aware of my apartment, so that they will have the opportunity to co-broke it right away with their new customers. Every competing property can be one that works for me too.
Yes I know exactly what my competition is, and what the price level is. I update this information frequently.
Yes My apartment is regularly advertised in the major real estate publications.
Yes I’ll host Open Houses to expose the property to direct buyers and agents actively working with customers.
Yes I am always available and present when showing to customers. I point out the special features of my apartment.
Yes I really don’t mind phone calls at all hours of the day.
Yes I have all the pertinent information on my building, as soon as an interested buyer requests it: the original offering plan with all amendments, the proprietary lease and by-laws; a schedule of the capital improvements in the building; financial statements for the last 2 years; a schedule of maintenance increases and special assessments over the last 5 years, etc....
Yes I keep a meticulous log of the people who have seen the apartment. I follow up on every showing to gather helpful feedback from potential buyers.
Yes When I finally sign the contract, I will know that I have done everything possible to obtain the highest price any buyer is going to offer me.
 
     
     
     
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